Product Descriptions – There is a reason why this content is one of my specialties. My formula combines long-tail SEO with details that educate consumers about the product. I present it all in a way that appeals to readers and skimmers and ends with a strong call to action.

Thought Leadership Content – Online content is a great way for companies to be recognized as subject matter experts within the industries they serve. Here are a few thought leadership pieces I’ve crafted during my career.

Corporate Content Marketing – From educational pieces and case studies to fun subject matter pieces, I know how to strategically develop and leverage content on the company’s behalf. (Note: This content was created using my pen name, “Jake Buckler.”)

B2B Trade Publications – Writers must understand the needs of the industry they serve. The readership at IST Magazine – small business owners – needed helpful how-to articles. These “best practices” pieces helped them earn more revenue. I used my contacts and industry knowledge to deliver this business-building content.

Event Promotion/Coverage Stories – Things are happening in every industry, and people want to know about them. Whether helping to promote an upcoming event or covering one that happened, I’ve had plenty of experience at various industry tradeshows and the stories to prove it. Here are a few of them:

Community/Human Interest – The heart of every community is its people, and each resident has an interesting story to tell. It takes a talented writer who’s in touch with his/her readership to find and deliver these stories in a creative and compelling manner. Here’s a small collection of Community/Human Interest stories I wrote while working at My City Magazine.

Personality Profiles – An industry’s power players are unique individuals, and their stories are more than just a collection of their accolades. While at IST Magazine, I had the opportunity to delve deep into the lives of some of the tanning industry’s VIPs to find out what really makes them tick… and turn out many an interesting story about the inner workings of these industry superstars.

Product Marketing – Product sales are what makes an industry thrive. All the major manufacturers in the indoor tanning industry trusted me to portray their products in the best possible light, and for nearly 15 years, I delivered. Here are a few examples of some sales- and marketing-oriented product-pitch stories published in IST Magazine.